The in-game ad slot

A small definition, for people new to the idea.

Slot

A place in a level where an advertising creative can appear, such as a wall, a screen or a hoarding.

Chosen by

The game studio, which decides which slots fit its world and which do not.

Filled by

Brand campaigns bought through Gadsme, rendered natively so they look like part of the set.

Seen on

Mobile, PC and console titles.

Company site: gadsme.com.